It is of great concern to business owners that it will be impossible to maintain sufficient profits during off-season sales. When your business depends on holidays and events for customer and client attraction, it is in the limelight during the holidays. This is when people buy and expect sales and your goal is to make sure that everything stays in stock without over-stock and to try and predict when the peak will be. This is actually very complicated, but when you are making profits, it seems alright.
Then you hit the dead zone and there are few sales being made. This is the dry spell you can use to leverage your customer relations. Check out this good link for advice. The focus should be on your brand. Build your brand through customer relations. Actually interact with customers on a level where you can get them to write reviews for you so you can publish these reviews. It is also sometimes useful to maintain a Facebook Page in order to remain privy to all customers wants and woes at all times.
The best time to solicit reviews is actually during the rush, though this may be difficult. Immediately after the rush, be sure to have collected as many customer emails as possible and immediately thank them for their business, perhaps offering a small incentive for their next purchase or some other lure to make them like your company even more. This kind of attention is something all customers deeply appreciate and it makes them put your business at the top of the list for the goods and services offered.
These customer reviews can be effectively utilized for marketing. They can be included in the company site in many different ways. They can be sent out in newsletters for your customers who have signed up. Use it email marketing, social media, blogs, product reviews, website articles, and more. This leverages business down time to maximize profits.